Online marketing isn’t really about finding the best advertisers and paying them money to sell your product for you. If you are doing that, then you’re lazy and you’re throwing handfuls of cash away that you could be counting toward your profit margin. Marketing on the Internet is really just about two things these days: ranking high in the search engines and appealing to your target demographic. If you can manage to do these two things, you will definitely make money. Merely for the sake of an example, here’s what I did recently to get a few websites ready to sell funny Christmas t-shirts this holiday shopping season.

The first task is to either redesign, or create a website that is going to appeal to your target audience. To sell funny Christmas t-shirts, we needed to make our web-pages look whimsical and joyful. People shopping for holiday items are attracted to bright colors, especially reds and greens. Knowing this, we used very cartoonish images that would catch the eye of our customer and to make them scroll down to see more.

We want the pages to look great, because we surely don’t want them clicking off the site without first looking through the awesome funny Christmas t-shirts we have for sale. We took a hard look at the type of designs we wanted to provide for purchase through our company. We tested several on market audiences by asking a few complete strangers to pick out which shirt they would like to have for free from a selection of five different designs. This is how we know our shirts are desirable to our targeted demographic.

How are people going to find your page if you don’t advertise, you may ask? Easy. Two thirds of the world’s population uses the Internet. What do you think are the number of people out of 4 billion who are on a search engine looking to buy something you’re selling? Even if it is only 1%, that means you have millions looking for you. You only have to stand up and announce your presence. When people search for funny Christmas t-shirts, you can bet your bottom dollar that I want to be on the front page of Google’s search results for that.

The key to getting to the front page of Google is to build your links. It would be a fantastic start if you owned other pages that are decently successful to link to your new funny Christmas t-shirts page. This will give your page a huge boost when you finally show up in Google around six months after you launch it. The other thing you can do is to launch a serious article marketing campaign. It takes a lot of work and a massive amount of ingenuity, but article marketing will work. It’s working right now, actually, as you read this very article. If you don’t believe me, do a search for “funny Christmas t-shirts” and see who’s on top.

To quench your thirst about funny Christmas t-shirts there is a Website at funny Christmas t-shirts where the process is described in detail.